These are all great suggestions, so may I add one more for you to consider? I've found on Ebay that if you have a much lower starting bid, people are more inclined to think they might get a bargain. Once you start bidding, you get caught up in the excitement of the action and spend more. You can set the reserve at any price you want - no one knows what that is unless you choose to tell them...
Also, maybe factor in the cost of shipping in your reserve price, and offer FREE SHIPPING! People love to get something free even if it's really not!
Just my two cents worth! (do I hear a bid for three cents?)
It is a lovely quilt!