At least I no wknow that I am not crazy, as I saw the same thing. JoAnn Fabrics is a real rip off some times, unless they are having a great sale, or you manage to accummulate the coupons at 40% off a regular priced item.
WalMart is now bringing back to their stores a very nice line of fabrics, qujilting notions, as well as all of the accessories, and a lot of the fabric I saw was the same as JoAnn's had for several dollars more.