"New" "Improved" "10% More".....they all put it right in our faces when they give us something but seriously misjudge our intelligence when they take it away. Ice cream companies thought they would 'gift' us with a new design package - tapered at the bottom. Did they think we wouldn't read the 1.5 lt weight instead of 64oz? Our only recourse is not to buy their products and use our keyboards to let them know.
Soapbox stashed.