To me, quilting is not about the design as it is in creating something that is new to me, pleasing to me, or something I see that I know someone would just love. Magazines often rehash the same blocks because in a different color pattern they look like something all together new.
I quilt because I am under tremendous stress at work, work in a horribly stressful place, and several of my family members have been diagnosed or have died in the last couple months of some sort of cancer.
So quilting for me is not about reinventing the wheel, but learning that the wheels that you designers make are pretty great methods of relaxing and escaping stress for a couple hours each night.