Is it new? With warranty and classes? I paid $1900 for a 2.5 yr old, low mileage 440 with BSR (unused) and walking foot, no embroidery module back in February. I got a one-year dealer warranty and classes (which I haven't taken). At that time, it would have been $3300 new. While prices have gone up a bit, $2700 seems too high if it's used, but a good deal if it's new. Good luck with your purchase!