If its like the sulky one I went to, they will offer you products at a great discount saving you lots than if you buy it retail, you won't get $499 worth of stuff but it will be discounted, just my guess. They just go over their different products, give you a few samples and then offer discounts. I think sulky was like 60 % off so you could get like a 200 dollar product for like 80 bucks