I received 10 spools of Floriani thread (same size as the ones I purchased) in their new spring colors (it was March when I attended). One of our guild members is a Floriani distributor and travels all over the country to shows to work at the booth. I checked this over with her before I signed up and she said this is an effort to educate people about Floriani products such as stabilizers and thread and a little bit about his digitizing software. (I already owned the software and will tell you it is the most amazing software I've ever used and I have used several!)
They do offer some amazing deals but I never felt pressured!