I only buy down/feather pillows because nothing else really adjusts and supports my head right. I used to always buy them at Daytons during their annual sale, but of course, they have been bought out by Macy's. Lots of people like those pillows. I also buy them at Herbergers. A pillow shouldn't squash down flat until many years of use. I usually replace pillows about every 10-15 years and then remake the pillow into something for the couch or a neck support for a family member.