I was just on vacation in Seattle and went to the Undercover Quilt Shop in the Pike's market area in downtown Seattle. Prices for most things in that area are quite a bit higher than I'm used to in Wisconsin. But not the quilt shop! Every beautiful fabric I pulled out to look at was $10/yd. There may have been some higher priced ones but I didn't see them. That is really a great shop! A little hard to find but my girlfriends helped me find it and I'm glad they did!