I also have the Horizon 7700 and the 350E embroidery machine and am very please with both of them. I also have a Handi Quilter Avante so I am well set with machines, just thought it was interesting and wondering about price because it must be going to cost more than my Handi Qulter. I wouldn't trade in any machine that is working great. I guess each year they will come out with someting bigger and better! We can all drool.