i have used them for years and prefer over all others. however, i don't like the new green band on them. i find it hard to see to line up. so i like the older ones.
i only buy other brands if they are a speciality ruler. For example I bought the one that supposed to sharpen your rotary cutter blade. but I bought it because it is the longest I could find and i wanted the lengh. I do buy others but only for speciality cutting
However, it is a good idea to find one brand you like and stick with that brand.