When I went to buy a new vehicle, I made up my mind that if the car salesman ask this one particular question I was leaving. The question was, and little lady what color would you prefer? I asked the salesman is the color going to make it run differently? I left 5 dealerships before I got a salesman to tell me the bottom line price and the reasons I should buy from his company. Sewing machine companies need to know with the internet available to most people that a good consumer will check out all the features on a new machine. Since we are spending our money, not theirs, putting costs on the website, even if it is a high and low costs would be to their advantage. I won't buy a new machine unless the price is stated on the product. We can start haggling from there if necessary.