Manufacturers setting a minimum price, restricting Internet sales and prices, and restricting price quotes is not actually "price fixing". As much as we don't like the nebulous, secretive system of machine pricing, it's not illegal or even unusual. Breastpumps, for an example from my professional experience, are marketed and sold in much the same way. But many models of many brands of sewing machine are available online, so it's not as if you can't buy a sewing machine without haggling or playing their game. Some dealers don't like the policies, but enough of them want them or they wouldn't exist. Plenty of dealers find their way around them also, like only selling "floor models". Every floor model is the next machine sold, then a new machine gets put out. Or giving a trade-in allowance for much more than the trade is worth.