Fellow quilters, the starting point in buying sewing machines is to know that they have 100% markup for the dealers. That is without any "deals" the company may make on top of that for more sales, purchasing a set amount of machines, etc. So when purchasing always remember if the machine's regular price is, for example, $5000 it probably cost your dealer $2500 or less. If the dealer needs money to pay for inventory he will quote you a much better price.