It's really bad news that so many people have had bad experiences with their sewing machine dealer. I love my dealer and trust her. I wish they were all this way. Having had a retail business (not sewing machines) I know that the profit margin is not always what the consumer believes it is. Covering the overhead is unbelievable and theft usually makes a significant dent in any profit made in a business. There are also manufacturers/wholesalers that require the retailer to set a certain price. It's a mess. I'm getting a new machine this week and am so excited. I know that I got a good deal and the support is wonderful. Good luck everyone and happy stitching!