Write down all the different techniques, crafts, etc. which interest you. Like making a long range plan if you were in business. Then look at machines that perform these techniques. We all have our favorite brand machine, but that doesn't mean it will be your favorite. Also, dealer is very important. Dealers will let you use a machine in their shop. Test the machine. Don't be rushed when testing. Remember, this is your machine, and it should make you happy. Keep in mind, any optional items you may purchase for the machine. if and when you upgrade, will these options fit new machine or if you change brands what do you do with optional items you purchase. I have purchased one brand for years. One because it fits my needs and two is because of the investment in optional items.