i use my regular joann coupons (40% off etc) then hand them the 10% vip card...they will then do the vip card, and it automatically take off the 10% on whatever qualifies (sometime sewing machines, irons, cricut stuff does not qualify for ANy coupon).....i got my vip card by joining quilters club of america....it is $30 or so dollars to join (i pay that back plus some in joanns discounts) but also with the membership, you get free access to a lot of quilting sights, free patterns, some shows like quilt out loud, and other web shows....it is well worth the membership for all the reference material you can get....