I purchased a yard of fabric from a LQS for $9.00 a yard and decided later I wanted more. They were sold out so I looked for it on the Internet and couldn't find it. I called the company listed on the selvage and was told they manufactured it for Walmart under a different name and item number. I did go to Walmart and they had the fabric for $4.47 per yd. I purchased the whole bolt but when I got home and compared it to what I had bought at the quilt shop I could immediately feel the difference in the quality of the two fabrics. Not knocking Walmart, just saying you get what you pay for.