They're a great store. They normally have a coupon on the paper every Sunday and you can always go to hoppylobby.com and click on the "in-store specials" link to get to a printable coupon. Supposedly you can show the coupon by text or smart phone, if you have those capabilities, but I don't so I always have to print it out. Just about every other week the coupon is 40% off any one item. The off weeks vary in percentage and usually specify a type of product (like scrapbooking) or a particular brand. At some point in the year the coupon becomes the 40% off any item every week - I think this is closer to Christmas, if I remember what my friend told me.
They always have a ton of stuff on sale.