I first bought the Best Press for quilting, however I didn't think it did much in the way of stiffening the fabric. Perhaps it is more of a sizing. I use it when I press my work clothes because they don't wrinkle as badly from the seat belt in the car and I don't end the day looking like an un-made bed.
My clothes always smell great, which is a bonus! If you run across the blue colored Best Press in the fresh linen scent - treat yourself.