All of the WalMart stores in and around me are getting the fabric back. Prices start at $3.97 and go up to $5-6. Not quite the bargains they used to have. However JoAnns is$7-8-9 a yd so it's all relative. One of the WalMart stores in the area never took their fabric out when everyone else did. They have lots of business. Don't know about the price match or coupons, I haven't gotten much yet.