They can be used for personal use, gifts, etc. However nothing made with licensed fabrics can be sold for a profit, not at craft shows or elsewhere. You would have to get permission from the owner (team, etc) of the license in order to produce something with the fabric and sell it somewhere, no if's, ands, or buts about it. Many times, when you purchas a pattern also, it will say that you can not use that pattern to make something to sell. Other patterns will actually say that it is ok to sell what you make by using that pattern. When we find a picture in a magazine, etc. and want to make a pictoral quilt from it, we are always supposed to contact the artist for permission, because otherwise it is considered a copyright violation.