I love Aldi's. I have cut my monthly food expenditure almost in half. The dairy products are 50 cents to a dollar less than the local supermarkets. Can't beat the quality of produce, bread, frozen entrees and fish. Graham crackers, cornbread crackers, snack pies, spices are also good buys.
Aldi's does not have "gimmicks" to entice you to buy more packages than you really need at one time.