for many years while living in remote areas of Alaska I did ALL of my shopping online!
I can tell you that what I look for most is the EASE of using the website! I do not want to click 3 dozen boxes to actually get to SEE the fabric I am interested!
A really good web page/site is 100% necessary!
Second comes good reliable security, third is a great check out cart system!
After than, quality goods at a reasonable price.
Just the basics mam, but really sound/good basics are all a site needs!