We have Fresh & Easy stores in So. California. Their prices are competitive or lower than the major super markets. I get an email coupon from them every week for $10 off on an order of $50 or more. They specialize in fresh produce and meats, so my coupon does go for the kind of things I buy. I just got back from getting from getting groceries for the week. My bill was $60.76, less $2.98 for one free salad dressing (2 for the price of one) and the $10 coupon, total $47.61.
Fresh and Easy is coming to Northern California soon!