Starting July 13, McDonald's will give away a hot or iced McCafé mocha to consumers every Monday from 7 a.m. to 7 p.m. The last Free Mocha Monday is Aug. 3.
No purchase is necessary to get a 7-ounce iced mocha or an 8-ounce hot drink -- both smaller than the 12-ounce "small" size on the menu. That's because it's all about the coffee at McDonald's right now. In what the Chicago Tribune called the fast-food chain's "boldest gambit in decades," McDonald's launched a national campaign in May to make us think McCafé as well as Big Mac. We'll have fancy coffee rather than fries with that.
This is a primo freebie in a year that's been full of them. The mocha giveaway is also big in McDonald's view. "This is one of the largest sampling initiatives we've taken on as a company," McDonald's spokesman Neil Golden said, according to The Associated Press.