i guess if you're doing a lap or baby quilt, it may not seem a lot, but on a bed quilt it is. it sells by the 25' roll, i believe, for $14.00.
so that's enough to do a quilt that's about 82 x 82. a queen is 90 x 90 nowadays (because of the high mattresses). that means you need two (eeeeek!). i think that's way too much to spend on that.
try this technique: borrow a book from the library re: border designs. trace off one that you like onto saran wrap. repeat as many times as you have to. pin in place. put $25.00 in your pocket until you go to your LQS. shop.