I used to read their books to my kids... quite a while ago!
Yesterday we received some pre-Quilt Market literature from Moda, and apparently they are going to be making a fabric collection featuring the Berenstain Bears.
This came as a complete surprise to me... Moda is not generally into licensed characters.
What do you think? Does Moda have a good idea here? Are the Berenstain Bears books still popular with kids today?