Seems like Joann's has taken their usual cottons, slapped the term Quilters whatever on them and bumped the prices up at least 40%. The thing is, the fabric doesn't look any better or feel any better than their lower priced cottons as a rule, or at least in my neck of the woods. If I'm going to spend upwards of $9.00 would rather give my hard-earned $$ to a quilt shop.