I took a tour of Cranston Printworks in Webster, Mass about ten years ago. It was fascinating to see how fabric is received in huge bolts, how it's straightened, pressed and then printed.
At that time, they told us the VIP line was their exclusive line only sold in WalMart. It could have changed in the past ten years, but back then VIP was only available in WM.
I believe they have sold and gone out of the country now, which is really too bad. I've been on two tours there, they were wonderful people and always gave us a little piece of fabric at the end of the tour, usually a pillow panel or something like that.