Originally Posted by Grace Giaimo
Funny so many of you mentioned JoAnn's $9.99 fabric. I was in the store just last week with friends. I also said, "before I pay that at Jo Ann's, I'd rather go to the local quilt shop and get better quality. Of course, JoAnn's raises the prices 40% so we can scatter about to get discount coupons for 30-40%. That's the marketing strategy that thinks we are all fools.
It's a marketing strategy that unfortunately trains customers to develop unreasonable expectations about sales.
I *wish* that all stores would just set fair prices to begin with. Then customers would truly be able to tell a "sale" apart from "a marketing gimmick".
But...
If their strategy was not working, they wouldn't be doing it.