I paid $1200 for mine (bread & butter starter kit) but now that I know more, I wish I had gotten just the cutter at a deal like this price and then bought only the dies that I wanted and needed. I have had my accuquilt for a few months now and some of my dies in the starter kit have yet to be opened. I have ordered several though that didn't come in the set. I only buy the dies when they are on sale. They have 2 new items on sale each day. Hope this helps.
and I love my accuquilt studio!