I had to have Drumstick ice cream treats for awhile a few years ago. They were on sale and we got into the habit of having one everynight. I had been watching videos at night before bed that had been taped during one of those marathons of a certain program. I would always fast forward through the commercials..got real good on my timing..stopping at just the right time to miss all the commercials and not the show. One time I let the commercials play while I got up to do something. Right there during each commercial break was a commercial playing for Drumstick ice cream treats! I never conciously saw them while fast forwarding through the commercials. Even though I love those treats, I don't have a craving for them at all when not watching those videos.