This was meant to go in my previous post but I managed to miss it, it is a link to the sister site of the embroidery one that you were given, it has all sorts of tips and techniques to use.
It can give you more details than I can in a short post or two and there is even video demonstrations that you can follow along.
http://www.embroiderylibraryprojects.com/
Feel free to ask more questions as well as I also have been embroiderying for years.