But fortunately it's your choice to buy it or not. If you think it's stupid or gimmicky, don't buy it. But don't make people who have chosen to buy it feel like they aren't true quilt artisans or whatever.
It's funny. The people who like it have pretty much acknowledged that it's a novelty and kinda cool. The people who don't like it seem to really hate it. Why waste that kind of energy on fabric?