Maybe you ladies should try to "educate" your Walmarts (fabric depts)? How many people DO NOT realize that quilters are getting their projects ready for Christmas in summer...and early fall?
Quilters who put their quilts/table toppers...etc into the county/state fairs have their projects completed by JULY. So since it sounds like not all Walmarts are the same try just having a talk with whom EVER is in charge of the fabric dept at your local WM stores. If they aren't quilters.. they have no clue.