One would expect to pay a lot.
LOL! I have no idea if the show deal is a better deal or not.
I paid $1800. The machine is gently used, as it was a show machine. So, used in classes during the quilt show. Comes with the 3 year full coverage warranty, extension table and more feet than I know what to do with.
The price for a new, unused machine was about $300 or $400 higher. I can't remember now.