JoAnn's has seemed empty to me until I get to the cutting counter or the checkout, lol! You can get coupons in your newspaper, by subscribing to their email or text alerts. I get great coupons! The thing is, they are for "reg priced" merchandise, so usually worthless. The ones I get in the mail are usually for a sale in two weeks, so I get all excited to go get a good deal and it isn't valid yet. I find that out when I dig them out at the check-out.
It is worthwhile to subscribe though, because lately they have been sending coupons worth 25% off purchase whether it is on sale or not.