Haven't really noticed either, but I have to be honest I don't if mine isn't real thick. I have neuropathy in my feet related to my diabetes and I can't sleep with a lot of weight on my feet. Just checked the stash on the roll does feel like it is tighter maybe slightly thicker. Checked some packages I ordered a few months back, and some I got a couple weeks ago from the same company and they are the same. Good question to ask though. I think a lot of the fabric seems thinner this fall. I guess they think we'll still buy it. Kinda like grocery prices increasing.