I wouldn't shop by brand; I've been down that road. Shop for the features you want. I prefer a lighter weight one so my arm doesn't wear out. I also don't like the dial under the handle; makes it very inconvenient for turning on and off. And I iron dry, not steam. I don't like lots of holes in the plate because they catch on seams. The auto off is a nuisance, but no way around that. Happy shopping!