You did ask a simple question and seem to just want information. I don't know why some people seem to be attacking you. My guess is that the shop didn't want to have to deal with a lot of online orders for just one item. JoAnn's has a 40% off coupon that people could use to just buy one item. Once you figure out shipping costs, I think most people would buy more than one item. I'm guessing the shop might have other items that were on sale and the coupon might have let them to many sales or it might have resulted in many small sales that they didn't want.