I must have been really lucky. Over 30 years ago, I made my to DD's and my sister quilts with fabric from Wal-Mart. These quilts have been used, washed, and reused over and over and they are still as bright and beautiful. I have had to do repairs on all three quilts because of the use and the quilts just keep on living and being loved. I think it is silly to just buy quilt store fabrics (if you can afford it though, go for it) when there are plenty of places to buy fabric. Get to know your materials and buy wherever you can get the best price. Sometimes I think quilt store owners start these rumors as I have seen the same fabric at JoAnns or Hancocks that I have seen at the LQS for $1-2 dollars more, same feel, same everything.