As with buying any product, you get what you pay for (normally). I am not a "fabric snob", but the quality of the fabric at Joann's varies from excellent to very poor. My budget is tight, so I shop frugally and buy from both the lqs and Joann's. I check the "feel" and "drape" on the fabric in both stores. It seems lately that the poor quality fabric has been starched to make it feel thicker, so if the fabric doesn't "drape" well, I do not buy it. It is showing up in the lqs fabric too, the poorer quality fabric. I bought lots of flannel yardage from Joann's online on the black friday sale, and the quality went from excellent to poor, a couple of pieces didn't even fell like flannel!!! This is my first time buying fabric from Joann's online, don't think that I will do it again.