I shop at JoAnns mostly because of budget issues. $12 a yard at the LQS is out of my reach. Online I can save a bit, but the shipping is a killer. JoAnns does have some very good quality fabrics- mostly designer. Heavy weight, minimal shrinkage (I'm a prewasher). Using coupons and shopping sales is the ONLY way I shop. I can't believe their "regular" prices on seasonal items. They seem to be intentionally marked up in anticipation of the couponing and sale reductions. Don't know why anyone would buy those items at full price!