I have been an Etsy seller for 3 years. They have changed some things and my sales are very good this Christmas season. Both inexpensive unique hot pads , fabric paper doll sets(under $15) and more expensive quilted runners and wall quilts have been selling. I am in a lot of circles and try to have new items almost daily to keep my shop fresh.(it gets people to visit my shop). I do have several repeat customers who also have requested custom items. The 20 cent listing fee is cheap enough, even if an item doesn't sell.