Fabric quality varies in every store. However, I have found the fabric quality in two quilt shops I visit to be really wonderful and not sparyed to death with whatever chemicals, not stiff and cotton weight that is so soft and bright in color. I think when you sew if you are putting time in than buy the best you can afford. I would rather make something beautiful with good quality fabric than have a big stash. I tend to use what I buy and have only a small stash that I am building for a quilt for my bed. I notice whenever I buy kits the fabric is not as good as when I select it myself...that is unless I am buying from one quilt shop nearby that makes her own kits. Joann's is ok....if you hunt and know fabric you can find fabric but I do not see much that I prefer there. I hope that other quilters will not get offended by my stash preference...that is just me....and my budget.