1and1 has a built-in search engine submission function, but honestly, from everything I know, it's best not to submit your sites to search engines. The submission functions used to be frowned upon - best to submit your site manually to only a few of the major search engines - you can then customize the submission and follow the guidelines for each SE. It may not be at all necessary to do any such submission.
If you have content-rich pages and all the graphics are properly tagged and all the names are spelled correctly, the search engines are not only going to find you, they're going to give you better billing.
There used to be a science and art surrounding optimizing your pages for search engines, but I don't know if that's true any more. I can give you a few hints on this - I have seen these things work miracles with my own eyes, so I if I were writing a new site, I would still use them.
Don't just name a picture, "crysbracred;" nobody's going to go searching for that, right? Name this picture "crystal-bracelet-red.jpg" and then use the alt tag to describe what the picture shows, "Swarovski crystals and Czech fire polish beads in a special bracelet for when you need a flash of fire red and ice. Sizes Medium and Large. $28.75" Not only is the alt tag helpful to people who use voice translations for vision impairment, the search engines will store that graphic name as three separate words because you've separated them with dashes. The alt tag supports the image with more info and this gives your graphic more "weight."
Now, if this is one of your important products and you want to sell a lot of them, then this image should appear near the top of a page.
If you're using a background image or a headliner image, it should be named after your company - "the-bead-store.jpg" and the first text on the page should include the name of your business. It should be emphasized with bolding or italics.
If you use a graphic to put your company name on your pages, the alt text for each graphic should include, "The Bead Store."
Use all the fancy navigation menus that you want, but at the bottom of the page, if you will include a plain text navigation table, it will not only be convenient for your visitors, it will repeat key words and links and help raise your standing.
There are probably a lot of good sites for learning about search engine optimization - it is constantly changing and evolving - staying on top of SE optimization is a pretty large job for any webmaster. The HTML Writer's Guild is a reputable online school for learning about all things web-related and they're going to be up to date about the various requirements.
Good luck!
