I agree in part, but my philosophy is focusing on needed useable gifts. My D#1S is a great admirer of Steve Jobs so his Bio and a B&N gift card were 2 of his gifts. He's a reader, I'm a librarian books will always be on the gift list. I make gifts and any money spent outside that is for needed or desired and useful things. Hubby needed shoes so money for shopping was what he needed. Frivolous or impulse buying are not a part of the picture. Practical and useful ARE fun in our world!