I buy from my lqs to support my community and because the lqs owner supports the economy of my community. Buying on line supports the economy and community of someplace I don't live and/or work. I feel $9-11 is fair for good quality fabric, which in my opinion, isn't found in Joann's, Wal-Mart or Hobby Lobby. Also, I find that those "Mart" stores are not a whole lot cheaper that my lqs.