i think it depends on the location of the Joannes - the company changes according to what each location seems to sell the most of- our joanne's just enlarged the quilting department- and did away with one of the craft areas= and carry very little in yarns/knitting/crochet-
sorry your's did not find quilting profitable.
i'm one of those people who Hate walking into Joannes for anything-and avoid it like the plague- but will order on line once in a while- if they are the only place i can get something (mainly because the have a large entrance between inside & outside doors that they pack full of horribly strong scented stuff---it gags' and makes the eyes water just trying to get in the door- so i try to not go there-it's not worth the discomfort of opening the doors-